First, the chweet video. I love the song. In fact, its moi caller tune.
Rocky, the Vodafone pug with the bestest helping paw, now has a helping hand at its disposal. The Animal Welfare Board of India (AWBI) has moved the Bombay High Court with a demand that the ‘cruel’ ad be withdrawn immediately.
The notice sent by AWBI to the makers of the ad, Nirvana Films, states that the cute-as-a-button pug was subjected to untold cruelty by making it run ‘fastly fastly (sic)’ behind a bus.
The notice issued by the AWBI states:
‘The pet dog was made to run, gallop and chase a school bus for a long time on a public road. Thereby, the dog was made to undergo severe pain and suffering due to exhaustion caused by chasing (the bus).’
Nirvana Films claim that they’d obtained the requisite certificates for the ad shot in South Africa as stipulated by South African laws.
A senior counsel of Nirvana Films says,
‘However, there is a chapter in the Act* which states that if a pet dog is not made to run ‘fastly fastly’ every day, then it amounts to cruelty.’
Folks, fastly fastly tell me what is your take on the issue?
As for me…I am all for the release of all the bears, elephants, caged birds, and every animal in captivity ASAP. Close down them zoos, aquariums, and theme parks.
Freedom.
You want it.
So do they…

Aaawww Rocky...cheer up buddy!*
Hope the ice pack helps.
Woof!
PF
*Prevention of Cruelty to Animals Act 1960
*Dog is man's best friend
Close
hey PF




de nada!!
hey good to know that a cat lover can be as selfless as to actually write a piece for the chweet bumchumzz.aka dogzz...
then you must be a lazy lazy boy who doesn't check his notes from fellow bloggers...
now speeking of the fab pug in focus. he is cute doggie and i feel only "oh-cho-cute!!) emotions when i am watching the vodafone add....
then the mean jounalists had to spoil it for me...sadists!! it just reminds me of my doggie
how angry i wold be if it was ma boo getting exploited like that...
then again i know how this machine works...this might be again another stunt pulled off by other rival conglomerates...this is such a confusing world...
my guilty conscience suggests i should blog more to creat awareness and may be spend a day with fellow doggie lovers...
cheerio..
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krishna,
Thanks!
PF
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Ash,

Different strokes for different folks
The general apathy toward animals is exemplified by your comment...what is a knee high girl supposed to do with 'had earned' money anyways?
Try to be compassionate toward animals buddy.
PF
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Good post!
Let us do our part to to protect the animals from cruelty from humans!
KRISHNA BAALU
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Dear A,
Why are you sounding like Maneka ji alias Ms Gandhi!
I would rather pity that lovable girl,whose hard earned money may /will go to her parents!
It looks, hard work and no play made my highly learned friend a dull boy!
yours friendly,
ashish dimri
Note:Please comment on
http://ashishdimri.sulekha.com/blog/post/2008/05/gandhian-versus-gandhi.htm
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Vish,

...the nurses...the ayas...the docs...butchers all...
AWBI is primarily composed of humans
The poor pug must be licking the greasepaint off his face in one more exotic locale...hee hee
I've seen the treatment meted out to the poor in hospitals...curdles moi blood
PF
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PF,
Agree with the proviso that in our country humans are treated with the same respect as animals..just visit public hospitals, village schools, public toilets,primary health centres, government offices...
so a dog shouldnt complain more loudly than humans
vish
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Vish,
The choice of a pug for the ad is no sheer co incidence...nor does the cuteness factor of the pog tip the balance in its favor...pugs are a clingy breed...sample this:
'Pugs are clingy dogs because they’re people dogs that thrive on human companionship. This shouldn’t come as any surprise because they were bred to be companion dogs. If you get a Pug, expect it to be at your feet and under your feet all the time. Not once in a while or during meal time -- all the time. A Pug will follow you everywhere.'
While I am at it...sample this as well:
'Pugs Don’t Catch Frisbees: Pugs are low-activity dogs. This means that they sleep a lot, as much as fourteen hours a day. It also means that Pugs have short bursts of energy, so you won’t see a Pug run very long or very far before it slows down and retreats for a nap. A Pug isn’t going to jog alongside you on the sidewalk. It won’t even consider trying to catch a Frisbee. Most Pugs won’t even fetch a ball or a stick. If you’re an outdoor person seeking to share your active outdoor lifestyle with a dog, don’t get a Pug.'
Like Itold istroller...mebbe Rocky wasn't ill treated...but animals are treated badly in our country...
PF
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Hello istroller,
Thank you.
Cruelty is indeed a fascinating word...open to so many interpretations!
I mean...not patting your pet dog...as it runs toward you...can be cruel as well...
Animals always get the raw deal in our country...not surprising where even human lives are of diminishing value!
About the pug...maybe the production crew wasn't as cruel as potrayed by the AWBI...but animals are ill treated per se on an avarage Bollywood set...
The sight of caged birds always makes me cringe...what do they feel...when they see the sky?
PF
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The good thinkgabout a democracy is that even C category issues are taken up by someone or the other...The bad thing is that more often than not, its just to create hype...
Its a cute ad, but if it does cause pain and discomfort to the dog then it should be removed.. ofcourse films should not show anyone eating chicken or meat by that token..
vish
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